Google Ad Planner is a free tool that enables you to buy ads on sites that reach your target market?

I just learned about Google Ad Planner and conducted some online research. I believe it to be a great asset to small business owners like us because it eliminates the need for a marketing or advertising agency. Google Ad Planner can make running your own target marketing campaign easy, and save you money because you don’t have to pay a marketing or advertising agency.

Google Ad Planner is “an audience definition tool, where you define your audience by language, age, and other criteria.” In other words, it will enable you to buy on-line and off-line ads by your target market characteristics.

Google Ad Planner Enables
Target Marketing Rather Than
Key Word Marketing

I’ve discussed before my concerns about Internet marketers targeting by keywords rather than by demographic, psychographic and buying behavior characteristics. You can link to that post below:

Marketing Research: How Do Internet Marketers Do It?

With Google Ad Planner, you’ll be able to target a market and then advertise on sites that members of your target market visit.

Instead of developing ad word campaigns around keywords to appear on Google search results, you develop them around your target market and advertise across sites in the Google content network.

Google Ad Planner
Enhances Marketing Research

You can visit the sites and eliminate those that you don’t like. But don’t eliminate them just because they’re not in your niche. Your target market has multiple interests. For example, your niche may be rose gardening, but your target market may also frequent a craft site.

You can learn something about your target market’s interest by looking at the topics of other sites they visit. You can also research the design style, structure and content of sites that appeal to your target market.

Google Ad Planner
Enhances Target Marketing

Then you can use my simple market segmentation process manually or automatically. You can get the ebook Know ‘em Sell ‘em: How To Discover The Best Appeals For Your Target Market. Or you can get a one-time free trial of the automatic program at AutoMarketAnalysis.com.

The combination of my research and Google Ad Planner makes it a breeze to do your own advertising.

Google Ad Planner May Make
Ad Sense Profitable Again

Google Ad Planner will spread more of the growing Internet advertising income across more Web sites.

However, to earn your share, your Web site has to get 3000 visitors per month, and you have to be an Ad Sense site. If your site qualifies, you may start earning more Ad Sense revenue. In fact, I wouldn’t be surprised to see Google Ad Planner revolutionize Ad Sense.

You can read what other bloggers are saying about Google Ad Planner through the links below:

http://www.tribbleagency.com/?p=1195

http://searchengineland.com/080624-104519.php
http://bits.blogs.nytimes.com/2008/06/23/google-to-unveil-new-ad-planning-tool/
http://blog.domaintools.com/2008/07/google-ad-planner/
http://www.kaushik.net/avinash/2008/08/competitive-intelligence-analysis-google-ad-planner.html

You can get a top  search results from Google.  The Google Spot Web Marketing System makes it possible for a fraction of the cost of hiring an SEO company to do it for you.

You can get at FREE Customized Target Market Report! Just complete the form below:

Posted 8-25-08:
Google Ad Planner
Free Tool Boosts
Small Business Advertising

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