Market segmentation is occasionally covered on blogs that have nothing to do with market segmentation, but the blogger relates it to the topic of the blog. Thus, resources in this post are separate blog posts where you can find additional information on market segmentation.

I found these posts by typing in market segmentation in Bloglines and looking at the posts on the first 20 pages. I also searched Google with the term “market segmentation blog”. Still, I didn’t find many posts on market segmentation. Lots of posts use the words, but few actually discuss it. But I’ll keep looking to update this. If you know a good post that I’ve missed, please let me know.

You may want to bookmark this post so you can get up-to-date posts relating to market segmentation.

A Practical Guide to Market Segmentation

This five post series on market segmentation is taken from a white paper that you can get free for registering. It covers 10 Steps in Market Segmentation: 1. Always make key accounts a segment of their own, 2. apply segmentation to smaller customers, 3. consider a firmographic segmentation, 4. look where possible for a needs based segmentation, 5. use market research to determine needs, 6. customer needs are simpler than you think, 7. consider a behavior segmentation if needs are hard to recognize, 8. use cluster analysis to group together companies with different needs, 9. in a spreadsheet code all customers and potential customers, 10. implement the segmentation.

Checklist: Direct Marketing Segmentation Ideas

You’ll need to scroll to the tenth article on this page (December 13, 2007) to see this article, but it’s worth the trouble. This article includes three parts: 1. It’s all in the analytics, which discusses the importance of statistics in market segmentation; 2. Make it actually work, which coves the need to keep the analytics simple enough to understand that you can implement findings; 3. Use your segmentation schemes, which covers creating marketing activities and marketing messages that work with what market segmentation reveals about the target market.

Customer Experience Domination #3: Identify Customer Experience Opportunities

Clearbrick.com/blog Although this blogger doesn’t use the term market segmentation, he explains how to develop a description of your customers [or target markets] using a market segmentation process. His three steps include: 1. assemble a master list of customers, 2. sort your customers into logical groups, and 3. give your segments a personality.

Generation V Will Be a Tough Customer by siliconrepublic.com.

This post doesn’t cover what I consider a generation because the blogger starts with “Digital natives of all ages who form part of Generation V.” What he means by generation V is the people who use the Internet and other digital ways of gathering information. I’d call this a lifestyle segment rather than a generation segment. Still this blogger provides good detailed information about a target market important to all Internet and many off-line businesses.

Instant Overview of the US Disposable Camera Market with Market Value Based on Retail Sales

While this post is about marketing disposable cameras, it provides definitions with examples of market share, market segmentation, market size and other marketing terms.

Majority vs. Minority by 2050

This post discusses how racial and national origin proportions are changing in the USA and says “if you’re in business that provides products or services for certain class of audience, then you better start planning.”

Market Segmentation

This post provides an overview of market segmentation with links to many marketing terms.

Marketing Segmentation

This post gives a great, in-depth, overview of market segmentation, including the need for it, requirements, and a list with examples of different market segments.

Marketing Strategy: 7 Steps to Market Segmentation by Otilia Otlacan.

This article is divided into two posts with part 1 covering the first three steps: 1. identify and name the broad market, 2. identify and make an inventory of potential customers’ needs, 3. formulate narrower markets. Part two covers the remaining four steps: 4. identify the determining dimensions, 5. name possible segment markets, 6, evaluate the behavior of market segments, 7. estimate the size of each market segment.

Part 3: Segmentation Finds Motivation

Blogger Matt Bailey  discusses the importance of market segmentation for Internet marketers. He argues that looking at web site visitors with aggregate data results in lost sales and relationships. But the more data points that you consider, the more you will understand, and the better you can market to site visitors.

The Behavioralization of Madison Avenue

This post notes that the advertising industry is moving away from demographic and geodemographic market segmentation to more data and analysis based on media consumption behavior market segmentation.

The New Market Segmentation

This article by Dan Herman discusses changes happening in market segmentation that take the emphasis off individual demographics and on to behavioral characteristics, and from concentration on similarities within segments to differences.

What Facebook Can Teach You About Effective Blog Marketing by Brian Clark.

This post discusses Facebook’s value in gathering market segmentation information about a blogger’s target market. Clark advises bloggers on how to use Facebook’s market segmentation features to promote their blogs.

To learn more about market segmentation, click on the link.

You may also want to check out Resources: Directories

Want more market segmentation resources? See my site map. And if you want to keep up with my posts, you can get weekly post summaries by completing the form below:

Posted 2-27-08:
Market Segmentation:
Online Resources – Blog Posts

For this market segmentation resource list of Web site pages, I did a search through Google for “market segmentation” and then viewed every entry on the first five pages.

I have included only the sources that I believe provide good information. I eliminated those that:

• were merely advertisements for marketing agencies,
• appeared to be a duplicate of another listed page,
• presented viewing problems,
• provided little worthwhile information, or
• were just gateways to paid information.

For your convenience, instead of linking to the title of the article, I have linked to the complete urls so you can type them from a printed copy of this resource list, or copy and paste them into your search window. Providing the full urls results in some of them expanding into the right margin.

I occasionally add new articles to this resource list so bookmark this post so you can come back and check for new listings.

To see the resources…

Community Tapestry: The Fabric of American Neighborhoods

This page provides a process for conducting market segmentation by neighborhoods. It is by a marketing company that provides this service.

Contextual Segmentation – The New Method for Market Segmentation
This ezine article by Dan Herman challenges traditional market segmentation, and contends that “the new eclectic consumer” is better reached by segmenting motivations and uses. He defines contextual segmentation as “segmentation according to contexts of purchasing or using/consuming,” and calls it a revolution in market segmentation.

Customer-Characteristics As Criteria For Market Segmentation in Libraries

This abstract links to an article that applies market segmentation to libraries.

Do You Know Who Your Customers Are? Understanding Market Segmentation

This is an Ezine article by Luis Portiansky. This author contends that the most successful companies use market segmentation to learn about customers and potential customers (your target market). Portiansky says that “Businesses that segment their target markets and act on the information collected are more likely to succeed and profit than those who do not.”

Finding Customers: Market Segmentation

This Ohio State University fact sheet puts market segmentation into perspective of a marketing strategy and provides a customer profile form.

Hispanic Marketing: A Critical Market Segment

This is one of several articles that I’ve found on Hispanic marketing. This one is good because it provides lots of facts about Hispanic media use.

Hispanic Marketing Basics: Segmentation of the Hispanic Market

This article discuses the most important market segments for segmenting Hispanics. These include country of origin, language preference, generation, place of residence, socio-cultural level, acculturation, assimilation, and income level.

Industrial Market Segmentation

This Wikepedia page covers market segmentation as it applies to categorizing industrial and business customers. It’s an in depth article with illustrations.

Market Segment

This page from Wikipedia provides a short introduction to market segmentation with many links to articles on related topics.

Market Segmentation

This page provides some good information about market segmentation, mostly in a list format. I particularly like the list of benefits listed under “Segmentation of Needs.”

Market Segmentation

This is another page by a marketing company that provides market segmentation services, but it does provide a definition of market segmentation and a customer’s view of it.

Market Segmentation

This short article provides a good list of segments for consumer and business market segmentation.

Market Segmentation For The Small Business

This short article provides a few good insights for small business owners wanting to use market segmentation.

Market Segmentation In B2B Markets

This article relates market segmentation to B2B businesses with a section on “how to segment”.

Market Segmentation Research

This page starts a market segmentation article with a discussion of how magazines are designed differently for different target markets.

Market Segmentation – Why Segment Markets?

This page provides a list of reasons that businesses should use market segmentation.

Principles of Marketing: Targeting Markets

This 19-page article covers three steps to targeting markets with three stages of segmentation variables, plus a final section on product positioning.

Reconciling Market Segments and Personas

This is a good in depth article on market segmentation that explains the differences in what the author calls market segments and personas.

Segment The Target Market in Your Business Plan

This page discusses the importance of market segmentation to determine the target market for a business plan.

Segmentation

This is the first of three lessons based upon marketing segmentation and target marketing. It notes that market segmentation is a form of critical evaluation and provides several questions to determine market segmentation criteria.

Sport England Market Segmentation

This page introduces 19 segments of sports participants with a link to all 19.

Target Marketing

This is a short article on target marketing that recommends three types of market segmentation to identify a target market.

Will The Market Segment?

This page discusses market segmentation for the video game industry.

To access more market segmentation resources, click the links below:
Market Segmentation Books
Blog Posts on Market Segmentation
Matrix Market Segmentation ebook

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Posted 2-26-08:
Market Segmentation:
Online Resources
Web Site Pages