Market segmentation can improve your small business marketing and help you to avoid wasting you small business marketing resources.
A thorough discussion of wasting your small business marketing resources are covered in my article, Three Mistakes That Waste Small Business Marketing Resources. If you came to my blog because you read this article or another version of it, you’ll find information to help you improve your small business marketing at this blog and related site.
Market Segmentation Helps You
Use Resources More Effectively
Both cover how market segmentation helps you to use your small business marketing resources more effectively. With market segmentation, you can base your marketing decisions on accurate and complete information about your target market.
Do you waste your small business marketing resources because you haven’t selected a target market or don’t know enough about your target market to market effectively to its members?
Market segmentation can help you to identify the best target market for your products or services and to discover the most effective appeals for that target market.
You can read more about marketing that’s appropriate for small business at the following linked pages:
Get more marketing information like this. Subscribe to my blog, and I’ll send you weekly post summaries and a copy of my matrix Market Segmentation report. Just complete the form below:
Or you can get my ebook – Know’em, Sell ‘em: Discover The Best Appeals For Your Target Market. Just click the art in the upper left corner.
Posted 5-07-08:
Market Segmentation
for Small Business Marketing
Market segmentation can help you, as a small business owner to identify your target market and discover the best appeals for marketing.
The Biggest Mistake
Small Business Owners
Make In Their Marketing
Most small business owners need help with everything marketing – from choosing a name and logo as a brand for their business, to marketing ideas, to what is and isn’t ethical marketing. But, the biggest marketing problem that I see small business owners making is thinking that everybody is a potential customer.
If that’s what you think, then you’re definitely wasting your marketing resources. Until you know who is most likely to buy your products or services and know how to appeal to this target market, your marketing will be madness. Are you ready to quit just throwing money at marketing and start getting a good return on your marketing investment?
How Market Segmentation
Can Help Small Business Owners
Market segmentation enables you to identify and learn your target market.
Market segmentation makes marketing easier and less expensive.
Market segmentation clarifies ethical issues.
Market Segmentation
Enables You To Identify And
Learn Your Target Market
Market segmentation enables you to identify your target market and learn its members’ concerns, values, fears, hopes and needs. Then you can create marketing messages and activities that will appeal to them.
Market segmentation also enables you to discover the type of media they use, the type of people who influence them, and the type of information they need and want. This information helps you to better reach your target market members with your marketing.
Market Segmentation
Clarifies Ethical Issues
When you use market segmentation, marketing ethics will no longer be a concern because you will know how to meet your potential customer’s needs rather than just your own need to sell. The best marketing is built on a reciprocal relationship. Your customers pay you to give them what they want and need. As long as both you and your customers get what you want, its ethical.
So how do you change marketing madness to marketing that’s ethical, inexpensive, and effective? With market segmentation.
What is Market Segmentation?
Never heard of market segmentation. Don’t worry. It’s a term used mostly within the marketing community, and many who use it describe the process in a technical and complicated way. Market segmentation is actually just a way of separating your target market from the market at large so you can cater your marketing to the people most likely to buy what you sell.
Some marketing agencies and consultants intentionally make market segmentation research seem much more difficult than it is. They want you to think that it requires specialized skills, statistical abilities, and special software that you don’t have. Hmm. Do you think they have a vested interest in making it sound so complicated?
It really isn’t complicated, and it doesn’t necessarily require specialized skills, statistical abilities, or special software. I know because I’ve been doing segmentation research for almost 15 years and wrote a continuous, national column on the topic for a decade.
Market Segmentation Blog
I write this blog based on that experience and my continual research on market segmentation. If you want to learn more about market segmentation, subscribe to my blog by completing the form below:
You can get my ebook – Know’em, Sell ‘em: Discover The Best Appeals For Your Target Market. Just click the art in the upper left corner.
You can get more marketing information like this by subscribing to my blog. I’ll send you weekly post summaries and a copy of my matrix Market Segmentation report. Just complete the form below:
Posted 2-25-08: Market Segmentation:
Why Small Business
Owners Need It
Linda holds a Doctorate in Education (Ed.D.) and is accredited in Public Relations (APR). She has practiced marketing, public relations and communication skills for over 30 years. She is President of Best Books Plus, Inc., an online and off line publishing company.
Posted 5-07-08: 
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