Market segmentation underlies five of the top seven marketing trends for 2010.

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This is the second post on different types of mass media. It covers television, radio and billboards from a target marketing perspective.

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This first post on different types of mass media covers newspapers and magazines. It discusses target marketing considerations for both.

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Can you reach your target market provides better with search engines or social sites? If one brings more target market members to your site, then it’s better for marketing your site or blog.

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Target marketing is suited for small business owners for the four major reasons. All four of these reasons were posted three days ago. You can access that post below:

#1 Reason To Use Target Marketing In Small Businesses

This post covers the fourth of these reasons: “Target Marketing Enhances Design Decisions For Potential Customers.”

Target Marketing Enhances Designs
That Appeal To Potential Customers

Target marketing enables you, as a small business owner, to design verbal and visual marketing messages specifically for your best potential customers. Once you know your target market members’ demographic and psychographic characteristics, it’s easy to design messages that incorporate the best appeals to persuade them to buy your product.

Your target market members’ shared characteristics reveal their attitudes, values, concerns, media use, information needs, buying habits and more.

These characteristics give you information about what to include in your marketing messages and how to distribute those messages.

Not only does knowing your target market members’ demographics help you to determine the best appeals for your marketing messages, it also enables you to choose the best colors, graphic designs, art and other visual items that are preferred by your target market.

Knowing target market characteristics also reveals the media most likely to reach your target market. Traditional media reach some target markets, but other target markets require more innovative media.

Discover More About Target Marketing

You can read more about media here.

Media and information needs are two types of information provided in my e-book – Know ‘em Sell ‘em: How To Discover The Best Appeals For Your Target Market.

You can get more marketing information like this by subscribing to my blog. I’ll send you weekly post summaries and a copy of my matrix Market Segmentation report. Just complete the form below:

Posted 3-28-08:
# 4 Reason To Use
Target Marketing
For Small Businesses

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